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L’Occitane Opens Doors to Digital Flagship Store

Redesigned Toronto location key step in expansion of brand’s "glocal" retail strategy.

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By: Christine Esposito

Editor-in-Chief

L'Occitane en Provence has completely redesigned its Canadian Flagship boutique at the Yorkdale Shopping Centre in Toronto, making it the brand’s first immersive digital experience and connected shopping model. The boutique, which has multiple unique features for an immersive and connected shopping experience, is one of the largest L'Occitane boutiques in the world at approximately 1600 square feet. The exterior has a 22-foot high glass façade with a striking curved video wall that ...

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